InstaGrowing Blog

Instagram as an e-commerce platform is getting competitive day by day. Hence, it’s time that you make your brand stand out by boosting your followers with an increased engagement rate.

Here are 6 proven ways that will pave your way to increase the count of Instagram followers for your business profile and grow your brand like never before.

Think of Your Instagram as Your Homepage

One of the first things that you can do to increase your Instagram followers in 2020 is to optimize the overall look and vibe of your profile as your homepage. The way your Instagram profile appears can make a big first impression on your potential audience to choose or not choose to follow you. Therefore, make it a point to build a great Instagram profile that has a captivating profile picture, engaging bio, coordinated story highlights and a consistent post feed aesthetic. 

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Write Engaging & Thoughtful Captions

If you truly wish to increase your Instagram followers in 2020, then it’s high time that you add up to your content quality with engaging and thoughtful captions. As far as Instagram is concerned, it’s still important to focus on the visual aesthetics of your post feed. But, in 2020, it’s going to be more about authentic content that keeps your followers hooked. This year, it’s more important than ever to bring your brand values and mission to the forefront and speak to your followers representing your authentic brand voice. 

Create More Video Content

As far as the trends in Instagram marketing are concerned, video content is here to stay and rule social media platforms. Therefore, increasing your video content is another proven way to increase your Instagram followers in 2020. You cannot just increase your video content on post feed, but also increase engagement by creating your own IGTV Series. 

The reason why it is one of the most promising ways to gain followers is the fact that video content helps get more traction on your feed, eventually helping you increase the number of followers on your Instagram Profile.

Post Memes That Keep Your Audience Interested

Posting fun and relevant means has come to be one of the hottest Instagram marketing trends for brands worldwide. So, if you too are looking for proven ways to increase you Instagram followers in 2020, then joining the meme culture for branding will help increase your follower’s big deal. Posting memes has the potential to go viral and give instant recognition to your brand. But, the most important thing to note here is to create memes that do not hurt the sentiments of a particular community or section of society.

Keep Your Posts Consistent

Consistency is the key to increase your Instagram followers in 2020. As a brand, you must make it a point to post every day. Start by building a content strategy and schedule your posts to constantly stay in touch with your followers each time they check out their feed.

Collaborate With Micro Influencers

Last but not the least, collaborating with micro influencers also offers you with a proven way to grow your brand engagement and increase your followers. Influencer marketing on Instagram is at an all time high. But, what’s going to change in 2020 is the growth in brand partnerships with micro influencers with up to 25k followers. Micro influencers have higher engagement rates for brands across all niches, making them a profitable investment for businesses.